eHealth Digital Marketing Strategy

Introducing the eHealth Digital Marketing Strategy  - Building on our 2021 Social Media Strategy we have developed a comprehensive eHealth Digital Marketing Strategy to improve our online presence and establish eHealth as authorities in the digital health space in Ireland. This plan includes leveraging digital marketing tactics to elevate the profile of eHealth, as well as incorporating social recruiting to improve our hiring success over the next 12-18 months. Our social media platforms already boast over 20K followers from various backgrounds, including HSE staff, media, academia, CIOs, hospitals, tech companies, and vendors. This presents a cost-effective opportunity to reach a wider audience and achieve our goals.

Benefits of Integrating Social Media in the Public Sector Incorporating social media platforms in the public sector can have a significant impact. It can establish our senior leaders as trustworthy sources of information, particularly regarding eHealth. Additionally, it can expand brand recognition of our eHealth campaigns and initiatives to a broader audience, including the HSE, leading to increased traffic on the eHealthIreland website. For optimal efficiency, we repurpose website content for social media use, saving both time and effort.

We would greatly appreciate if all departments within eHealth can contribute their subject matter expertise to our website and social media platforms. There are various formats available for sharing this content. A cross-departmental effort will ensure a well-rounded and informative representation of eHealth.

Effective Communication Strategies During Project Development

Communication is a crucial component of any project development plan. It should be incorporated from the very beginning to ensure that the information is up-to-date and relevant. This is especially important when updating websites and social media pages with news stories, articles, case studies, FAQs, or creating new web pages. If you have upcoming recruitment within your team, consider partnering with the communications team to develop recruitment videos that can be shared across social platforms. It's also essential to collaborate with the social media team to target specific candidates through paid advertising on platforms like LinkedIn. By working together, we can achieve positive results and reach the right audience.

Other way to achieve this is to produce and distribute instructional videos that cater to the needs of your audience. For example, MS Teams Training, Telehealth Webinars, Scheduled Care Dashboards, and Lunch & Learn Webinars are all potential topics. By doing so, you will keep your website up-to-date with valuable information while also using social media to promote and share it. This will result in increased engagement and traffic to your website.   

Examples of Effective Strategies for Social Media Channels Here are some suggestions for utilizing your social media channels to their full potential:

• Write a brief article about the new technology implemented in eHealth over the past year, which can be hosted on your website and shared through social media.
• If your team is attending conferences, speaking at events or webinars, or launching projects, share those achievements with our social media team so we can celebrate them together.
• Utilize an infographic to share stats on how many people have signed up for your Registration Portal /
• Show the number of GPs and Pharmacies that have registered for Healthmail with an infographic.

Additional Methods to Assist Us

If you're looking for other ways to contribute, you can lend your support by engaging with our social media content, sharing or re-tweeting our posts on your own pages, and using campaign hashtags. You can find us on Facebook, Twitter, and LinkedIn Showcase page under the handle @eHealthIreland.

Planning social media content is key to our strategy and we've created a monthly calendar for the upcoming year. If you're interested in contributing content for us to share on our channels, we'd be happy to share this calendar with you.

If you have any questions, thoughts, or suggestions regarding this matter, please do not hesitate to send an email to helena.murphy1@hse.ie

Download the eHealth Digital Marketing Strategy here.

Helena Murphy, Social Media Lead eHealth